# Media & Entertainment

### Use Cases

Drive revenue with AI-assisted sales, product recommendations, and campaign engagement.

## **Conversational Agent**

### **Overview**

Maria **captures what audiences think, feel, and say during live broadcasts** — transforming television into a two-way emotional dialogue that informs, engages, and monetizes.

# +150%
User growth in just one day

# 200,000
Messages received in 3 days

# 12,000
Unique users, with 20 messages per user on average

**Real-time collection** of public sentiment during electoral broadcasts

**24/7 interaction** through mobile app and WhatsApp

**Emotional and trend analysis** for editorial decision-making

**Instant strategic reports** for editorial and commercial teams

Integration with **Control Tower** for centralized data analysis

Launch of **contextual, sponsored campaigns** directly from chat

## **World Cup Expert Agent**

### **Overview**

Rogelio brings World Cup passion to life before, during, and after each match — **boosting interaction, data collection, and monetization** across channels.

**Matches and schedules**
venue calendar, broadcast channels, localized times

**Var and rules** provide clear explanations, decision context, and updates on regulatory changes.

**Trivia and predictions** offer live interaction, official quizzes, and fan rankings.

**Stats and data cover** match history, goals, players, penalties, and qualification scenarios.

**Multichannel by design,** accessible via app, website, or live broadcast QR, easily integrated into campaigns or sponsored activations.

An authentic, unbiased **soccer voice** — expert in stats, rules, tactics, and World Cup insights.

## **AI Media & Engagement Agent**

### **Overview**

Charly **transforms passive viewers into active participants by enabling dynamic conversations during live shows and beyond.** Acting as a 24/7 media companion, he engages audiences through WhatsApp during broadcasts and continues the experience in the app—capturing feedback, boosting interaction, and opening new monetization opportunities for producers and advertisers.

# +70%
Increase in audience participation during live shows

# +50%
Higher retention post-show with app-based engagement

# +35%
More actionable insights for producers through real-time analytics

# +40%
Lift in advertiser relevance and click-through with contextual modules

**Post-show engagement** through the app with 24/7 availability

**Conversational polls**, votes, and live Q&A integrated with the host on-air

**Personalized content** and follow-ups based on episode themes

**Sentiment tracking** and audience analytics dashboards for producers

**Brand integrations** via contextual conversation modules

**Multilingual interaction** with a friendly, emotionally aware style